About Citrus

Sharpen up your senses, Citrus is a tasty bit of tech that’s got some serious sting. Hold on though, it’s much bigger than a tech solution: Citrus is a money making tree for everyone who uses it. Retailers get to monetise their online shelf space, and suppliers get to make more sales by better targeting their customers. No wonder Citrus is being described as the global digital advertising platform that’s changing the face of our industry.

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Our Story

We thought the industry could do with a little extra zing – so we created Citrus, the ultimate way to squeeze more out of online shelf space

Right from the start, when the first seed of our idea was planted in our minds, we knew that too much digital advertising was leaking from our industry. We’re a dynamic team that knew there must be a better more impactful way to do things.

We’re tech experts who know the retail and manufacturing industries well, but we’re not from one side or the other. We just knew that the tools and technologies available weren’t working as well as they needed to be. That’s why we created an online advertising platform that works for retailers, suppliers and their customers.

Now that’s refreshing.

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Our Mission

Our Mission is to help retailers, suppliers and customers alike to profit from a better online shopping experience – one that’s based on bringing monetisation and personalisation together.

Up to now, retailer websites have been the under-achievers of our industry. They’ve always had great potential, but only now has their true power, precise targeting strength and revenue generating capabilities been fully realised.

Thanks to Citrus, owners and users of e-commerce websites alike can unlock the potential of these websites and enjoy the benefit of an efficient, effective and highly profitable platform.

So, we think it’s time to say goodbye to underperforming digital shelf space, and say hello to a fresh new era in digital e-commerce and sales and marketing.

Growing Fast

Citrus launched globally in January 2017, and there’s been no looking back ever since.

An impressive array of forward thinking clients in the USA, Europe and Asia Pacific have been quick to seize upon the opportunity to lead the way in their industry, and to redefine and re-imagine their earnings potential.

 

The People at the Roots of Our Tree

Brad Moran

Chief Executive Officer
Brad has an obsession for technology, asking the questions that others don’t – he is a true innovator with a sense that there is always a better way.

Brad Moran

Chief Executive Officer

Brad has an obsession for technology, asking the questions that others don’t – he is a true innovator with a sense that there is always a better way.

Brad’s career began in the arena of elite sport, and he’s been kicking goals ever since. Brad started his first tech company in 2011, which quickly evolved into a world leading grocery and liquor e-commerce system. It wasn’t all smooth sailing but this is where Brad excelled and where he experienced first-hand the problems both retailers and manufacturers faced in our digital world. The ground-breaking idea for Citrus was conceived soon after this time, and the green shoots of a very tasty technology product was grown.

Nick Paech

Chief Marketing Officer
Nick is a born marketer and communicator with extensive international experience who values strong working relationships.

Nick Paech

Chief Marketing Officer

Nick is a born marketer and communicator with extensive international experience who values strong working relationships.

After graduating from University in Adelaide, Nick immediately travelled to Europe where he cut his teeth in the fast paced world of Formula 1. Some years later, Nick left the glamorous world or motor racing behind to return to Australia and work in the equally intoxicating Australian Boutique Wine Industry and later establishing his own branding and communication company. In 2011, Nick and Brad formed a strong working relationship as they established NoQ internationally. Their unique relationship has evolved into the energetic team that has successfully developed and launched Citrus.

Mohammad Alinia

Chief Technology Officer
Mohammad is a rare talent: he has a Masters in Computer Engineering and was the lead technical resource and product developer behind one of the world’s leading e-commerce solutions.

Mohammad Alinia

Chief Technology Officer

Mohammad is a rare talent: he has a Masters in Computer Engineering and was the lead technical resource and product developer behind one of the world’s leading e-commerce solutions.

Mohammad has a juicy track record building and commercialising highly technical products in Australia and the US. He’s a hands-on polyglot software development lead with extensive experience in Internet scale applications and DevOps architecture. Mohammad’s leadership has been central to producing our unique, world first platform. His passion for machine learning and artificial intelligence has amazed us all, and left us feeling just a little inadequate.