Sharpen up your senses, Citrus is a tasty bit of tech that’s got some serious sting. Hold on though, it’s much bigger than a tech solution: Citrus is a money making tree for everyone who uses it. Retailers get to monetise their online shelf space, and suppliers get to make more sales by better targeting their customers. No wonder Citrus is being described as the global digital advertising platform that’s changing the face of our industry.
We thought the industry could do with a little extra zing – so we created Citrus, the ultimate way to squeeze more out of online shelf space
Right from the start, when the first seed of our idea was planted in our minds, we knew that too much digital advertising was leaking from our industry. We’re a dynamic team that knew there must be a better more impactful way to do things.
We’re tech experts who know the retail and manufacturing industries well, but we’re not from one side or the other. We just knew that the tools and technologies available weren’t working as well as they needed to be. That’s why we created an online advertising platform that works for retailers, suppliers and their customers.
Now that’s refreshing.
Our Mission is to help retailers, suppliers and customers alike to profit from a better online shopping experience – one that’s based on bringing monetisation and personalisation together.
Up to now, retailer websites have been the under-achievers of our industry. They’ve always had great potential, but only now has their true power, precise targeting strength and revenue generating capabilities been fully realised.
Thanks to Citrus, owners and users of e-commerce websites alike can unlock the potential of these websites and enjoy the benefit of an efficient, effective and highly profitable platform.
So, we think it’s time to say goodbye to underperforming digital shelf space, and say hello to a fresh new era in digital e-commerce and sales and marketing.
Citrus launched globally in January 2017, and there’s been no looking back ever since.
An impressive array of forward thinking clients in the USA, Europe and Asia Pacific have been quick to seize upon the opportunity to lead the way in their industry, and to redefine and re-imagine their earnings potential.
Chief Executive Officer
Brad has an obsession for technology, asking the questions that others don’t – he is a true innovator with a sense that there is always a better way.
Chief Marketing Officer
Nick is a born marketer and communicator with extensive international experience who values strong working relationships.
Chief Technology Officer
Mohammad is a rare talent: he has a Masters in Computer Engineering and was the lead technical resource and product developer behind one of the world’s leading e-commerce solutions.