What Does the Partnership Mean?
By partnering with CitrusAd, Mi9 will equip its retailers with the ability to better monetize their digital real estate akin to the advertising strategies adopted by Amazon Media Group, Walmart Media Group and Roundel (Target Corps Media Division).
CitrusAd enables brands and agencies to promote product listings and display media right at the point of purchase and track media spend through to sale.
In addition to offering larger retailers their own private media platform, Mi9 and CitrusAd will create a marketplace solution enabling retailers of any size to join, gaining access to national media dollars due to the size and scale of the aggregated marketplace reach.
A Robust Retailer Roster
“The Mi9 and CitrusAd partnership brings together a roster of over 500 retailers across 30,000 stores, putting the platform on par with major tier 1 players to compete for billions in national media dollars due to the collective scale,” said Mi9 CEO, Neil Moses.
“We are excited to bring a highly differentiated digital media monetization option to retailers, providing both CitrusAd’s best of breed ad tech and immediate access to media revenue via the marketplace solution.”
A Growing Advertising Opportunity
Mi9 will migrate existing retailers and add future retailers to CitrusAd’s platform rapidly.
These retailers will join an already notable list of retailers monetizing their digital shelf via CitrusAd’s technology including UK leading grocery retailer Ocado, US grocery chain Hy-Vee, H-E-B in Latam and Australian Supermarket giants Coles & Woolworths.
A Powerful Partnership
CitrusAd CEO Brad Moran said “the partnership with Mi9 enables CitrusAd to provide cutting edge solutions for both large, national retailers as well as launch a platform to aggregate regional retailers to capture national media budgets.
Existing ad networks have either lacked the self service capability or the reporting transparency of the ad spend at a retailer level. Brands, and in particular media agency trading desks, want self serve capability with real time, transparent reporting, which has been one of the main reasons for Amazon’s ad success to date.
About Mi9 Retail
Mi9 Retail is the fastest-growing provider of enterprise software for retailers, wholesalers, and brands. Mi9’s Media Sales Team has a long history of success monetizing eCommerce platforms for retailers, driving sales for brands and increased basket size for retailers through personalized media and sponsored listings.
Mi9 Retail is committed to helping retailers and brands on their path to success, so they can maximize revenue and customer engagement while minimizing costs.