In retail, survival goes to the smartest.

In the retail jungle, survival usually goes to the smartest. The fastest. The retailers with the best technology. The brands who really understand their customer. The platforms and systems that deliver results.


CitrusAd is backed by 20 years of industry insight and experience.  We know how consumers think.  We know how retail brands operate.  We take the time to listen, to get down into the weeds, ask questions and thrash-out problems. Tweak. Refine. Make changes. Take on feedback, polish and optimise. 

To survive is good.       

To thrive is even better.

Welcome, to the retail revolution.

Born from retail.

CitrusAd isn’t a tech platform that dabbles in retail. We’re a tech platform built for retail, designed by retail experts and grown from 20 years of shelf-stacking industry experience. Over that time with a focus on online sales, we’ve developed an understanding and gained valuable insights that can help retailers and brands grow in the digital space – and instore too.

We keep it simple.

CitrusAd:  simple to use, easy to manage. You’re at the controls to increase visibility for your brands, and our account team is always there if you need a hand. Transparent reporting and live tracking shows exactly what you’re getting. And most importantly – it’s all happening in the best position – right at the point of purchase.

We power. You steer.

CitrusAd is the engine behind successful retailers, but the steering wheel is firmly in your hands. Our technology is designed specifically for ecommerce, rather than adapted to it. There are no compromises or stop-gap measures. It’s fit for purpose. Wherever you want to go, whatever the destination, we have the digital roadmap to help you get there.

Think fast. Be first.

CitrusAd can be up and running in 4–6 weeks.  We provide help and support for on-boarding. You can even start small, and increase your capabilities as you grow. Our team prides itself on being an ecommerce partner with leading brands and retailers around the world – and we have the flexibility and quality of service to meet your expectations. It’s our promise to be with you, every step of the way.

Solutions you can see through.

Transparency and trust go hand-in-hand.  That’s why we provide clients with comprehensive, real-time analytics, using an easy-to-read dashboard.  We want you to see the value of CitrusAd.  We want you to understand how it works - to pop the hood and take it for a test drive. We think you’ll be impressed with what you see.

Who needs the status quo?

There’s comfort in playing things safe… to a point.  If you want to lead the market, then partner with a market leader – CitrusAd..  We cut through the noise and deliver tailored, creative, cost-efficient solutions.  Status quos were made to be challenged – and we’re up for making a positive change in the ecommerce space.

The view from the weeds.

Think of Citrus as your unofficial tech department. We’re part of the furniture, part of the team, part of the family. When you’re lost in the retail weeds, we’ll roll up our sleeves, brew some strong coffee and join you there, working together to get the job done.

Our experience is your experience.

When you choose Citrus, you’re not just getting cutting- edge tech, you’re getting all the answers we’ve found along the way. That’s 20-odd years of retail problem- solving experience across 25 countries, plus new features rolled out every fortnight. Our IP is now your IP.


The Founders.

Nick Paech

CMO & Co-Founder

After cutting his teeth in the marketing division of the F1 racing industry, Nick established a successful independent branding and communication agency in 2003.

After exiting the agency in 2011, Nick met Brad and formed an incredibly strong working relationship as they commercialised an e-commerce platform business internationally.

Nick’s role has been pivotal to CitrusAd’s success, particularly driving brand advertising revenues and our strong retailer relationships.

Brad Moran

CEO & Co-Founder

Brad’s career began in the arena of elite sport playing professional Australian Football League (AFL) before founding his first e-commerce tech company (NoQ) at the age of 24.

This company quickly evolved into a world leading platform for grocery across the US and Australia. Six years on and obtaining an incredible amount of startup experience, Brad left his first company and founded CitrusAd in 2017 with Nick Paech. 

Brad is an incredibly resilient, visionary CEO with a strong talent for developing technology teams and commercialising software products on a global scale.

Adam Skinner

Chief Technology Officer

Unsaved Preview Document.jpeg
David Haase

Chief Revenue & Development Officer

Sean Cheyney

SVP Global Sales

Jacob Kleinberg

SVP Finance

Craig Provencher

SVP Client Relations

Jaclyn Nix

SVP Product - Network

Mike Pisula

SVP Product & Data

Christian Lopez

VP Solutions Architecture

Rebekah Dávila

VP Onboarding

Kim Ludlow

VP Sales - UK

Luis Gisbert Lobo

VP Sales - EMEA

Stefano Luceri

VP Solutions Architecture - EMEA

Chris Woodworth

VP Client Services

Bas Oudejans

VP Sales - Deutschland & Netherlands


Chris Sheffield

SVP Client Services

Kevin Ma

Engineering Lead

Dadzie Akrasi

VP Sales - Asia

Josip Vulic 

VP Engineering

Jennifer Garner

Senior Global Sales Director

In their Words.

Josip Vulic.

VP of Engineering​

Jen Garner.

Sr. Global Sales Director​

Adam Skinner.