What is CitrusAd?
CitrusAd is scalable, auction based advertising software built for e-commerce retailers to easily integrate into. Our API keeps the e-commerce retailer in full control on when, where and how often ads are shown.
Launched in 2016, CitrusAd is a world first digital platform that has unleashed the potential of online shelf space.
CitrusAd effectively turns online retailer websites into highly targeted and revenue generating digital advertising platforms, and in the process has changed the way in which retailers, advertisers and customers manage and experience e-commerce.
Just 12 months after its product launch, the CitrusAd platform was adopted by more than 25 global retailers in 11 countries reaching more than 100 million customers and 9.5 billion website page views.
The leadership team provide the business with the immense energy, competency and vision required to take the business to the next level.
Chief Executive Officer
Brad’s career began in the arena of elite sport playing professional AFL before founding his first e-commerce tech company (NoQ) at the age of 24.
This company quickly evolved into a world leading platform for grocery across the US and Australia. Six years on and obtaining an incredible amount of startup experience, Brad left his first company and founded CitrusAd in 2017 with the 2 other
Brad is an incredibly resilient visionary CEO with a strong talent for commercialising technology and growing it on a global scale.
After cutting his teeth in the fast paced world of the F1 racing industry, Nick established a successful independent branding and communication agency in 2003.
After exiting the agency in 2011, Nick met Brad and formed an incredibly strong working relationship as they commercialised an e-commerce business internationally. Nick’s role has been pivotal to Citrus' success, particularly driving brand advertising revenues and our strong retailer relationships.
Chief Marketing Officer
Jim is an Ernst & Young qualified, Chartered Accountant, and a dynamic, hands on CFO. Jim brings 20 years of experience across Accounting, Finance, and Business Intelligence to the CitrusAd management team along with strong data analytics skills.
Jim has worked with ASX listed companies across Banking, Insurance, & Marketing Technology. He has also helped establish both Finance and Business Intelligence functions at a number of SME's in a consulting capacity.
Chief Financial Officer