The World's Fastest Growing Retail Media Platform
Citrus has become the retail industry’s preferred ad platform for sponsored products, banners and email ads.
Combining Personalisation with Monetisation is what makes Citrus refreshingly unique.
The Complete Digital Ad Platform
Citrus is scalable, auction based advertising software built for e-commerce retailers to easily integrate into. Our API keeps the e-commerce retailer in full control on how, when, where and how often ads are shown.
Native Sponsored Products
Sponsored products at the digital point of purchase will always be one of the most powerful tools for driving discoverability and sales of products.
Native product placements
Products are only promoted into locations they are already eligible for.
Personalised and targeted
Results are personalised to each customer and advertisers can target specific customer groups.
No minimum spend
Making the platform accessible to advertisers of any size.
Banner Ads
Banner advertising is a brilliant introducer to an advertiser's brand message and absolutely influences online and in store sales.
Banners link to products for relevancy
Linking products to banners results in relevant ads. Banners are no longer just about impressions or brand awareness, they are now here to help drive sales.
Custom banners to each retailer's specifications
Give advertisers autonomy in running campaigns but not at the cost of your brand guidelines.
Responsive banner support
Capable of serving responsive banner ads that are both IAB & WCAG2.1 certified.
Real Time Reporting
The reporting dashboard gives you real time insights to important KPI’s.
Clicks, Impressions, Sales, CPC, CTR, ROI
Multiple reporting metrics at your fingertips for responsive optimisation.
Reporting by time period
Understand performance during key periods with fully customisable selection.
SKU, Keyword, & campaign level reports
Deeper performance understanding based on key levels of reporting.
Personalisation is Key
Using first party (unidentifiable) sales data from the retailer, Citrus is able to deliver relevant and personalised content to the retailer's e-commerce server.
Products and banners returned as SKU and image URL
Returning only the essentials enables CitrusAd to rapidly return relevant personalised content.
Ads returned in less than 50ms
Server to server integration ensures ads are served faster.
A Plethora of Features
We're consistently adding features to support our retailers and suppliers get the most out of CitrusAd.
For Retailers
Custom Floor Pricing
Set specific minimum pricing for your home, category and search pages.
Setting floor pricing across individual pages
Ensure that you effectively monetise your highest value website positions.
For Retailers
Private Label Ads
Retailers have the ability to setup ads of their own using the Citrus Wildcard function.
Promote private label products
Use CitrusAd to advertise your own brand products.
Select exact product positioning
Control precisely where your products are positioned on your website.
Set minimum bars for top positioning
Position your products in prime position unless your minimum bid is met.
For Suppliers
Multi Wallet Support
Use wallets to manage your spend across internal departments and advertising countries.
Manage multi department advertising with one account
Set up individual wallets for each department instead of setting up teams.
For Suppliers
Create Campaigns With Tags
Create product ad campaigns by defining product tags and a price range.
Create broad campaigns
Select products based off of key attributes to create broad campaigns.
Select advertised product price range
Easily select products based off of a specific price range.
For All
An Easy to Use Platform
The Ad wizard takes you through every step of your ad creation in a simple to understand layout.
Straightforward campaign creation
Self service and efficient campaign creation, be live within 48 hours.
Help tips for each and every step
Clarification for every step, in case you need a deeper explanation.
For Suppliers
Advanced Campaign Features
Create the right campaign for you with advanced features to support advertisers.
Custom campaign date ranges
Increase your visibility in key sales periods for your brand and run targeted time blocked campaigns.
Total or daily spend options
Flexibility on spending options that work best for your brands strategy.
View average winning CPC ranges and top search terms
Know where you should set campaign strategies in order to perform competitively.
