Promote Your Products
Promote your products to prime retailer website positioning and track their performance in real time.
Promote into native and relevant listings
Promote your products where it matters most to engage your highest value consumers.
Target your campaigns
Engage your consumers at key decision making moments and in contextually relevant areas.
Performance based cost per click platform
Pay only when consumers are interacting with your products. No more out-laying spend for no results.
No minimum spend
Making the platform accessible to advertisers of any size.
Seamlessly place banner ad creative to the top of category and search results within retailer websites.
Select desired positions, budgets, strategies and keywords
Enhance your presence on a retailer website that fits with your key objectives.
Banners are only shown on relevant pages and have their own relevancy score
Linking banners to your products ensures banners are only shown on the correct pages.
Cost per impression auction
Pay only when consumers are viewing your banner.
Why waste money where your customers aren't buying?
Point of Purchase
Advertising at the point of purchase gets you in front of customers when they are ready to spend.
Manage SKU's Individually
Advertisers can also decide which individual products they would like to place into search result and category pages.
Real Time Reporting
CitrusAd binds every impression and click to a sale giving you real time ROI. You are also able to download any reports via CSV for internal reporting and usage.
Advertisers are able to bid on key positioning within their respective category pages and relevant search terms.
CitrusAd is an auction based CPC or CPI model meaning it is instantly familiar and pay for performance only.
An Easy To Use Ad Platform
The CitrusAd system enables you to create ads in second.
Select Your Budget
You are in full control of your ad spend including how much you’d like to spend per product SKU, per day and the maximum you are prepared to pay to be shown to the customer.
Select Your Products
Your products will automatically be loaded into the ad system allowing you to search for your products by name or barcode and add them to your campaign.
Target Your Audience
Further refine your customer targeting by adding “search terms” that match your target audience. This function means your ads will appear when the search term is entered by a customer.
Advanced information and functionality to create powerful campaigns.
Each feature is subject to availability on each retailer platform. Your platform may support all or none.
Product Stock Indication
Make informed decisions about your advertised products based on if they are in stock. Ads are not served for products that are out of stock.
Average Winning CPCs
Viewing the average winning cost per clicks per price range allows you to stay informed with the best CPC for your promoted products.
Top Search Terms
Easily add relevant top ranking search terms to your campaigns to push your visibility in high traffic searches.
Campaign Date Ranges
Promoting your products over set date ranges allows you to 'set and forget' your campaigns to align with important dates for your brand.
Such as a packaging change, a re-launch, or a seasonal product activation.
Daily or Total Spend
Select between daily advertising spend or total spend options. Both options, whilst strategically different, ensure that you never spend more than desired on a particular product.
Real Time Reporting
The CitrusAd Reporting Dashboard give you real time insights to important KPI's such as:
Sales generated from each ad
Sales uplift month on month*
Top performing search terms
Average cost per click
Click through rate
Individual SKU level reports
Reporting by time period (date range)
Your exact ROI
*sponsored products only
The Results Speak For Themselves
At the end of the day, what makes Citrus the most popular ad platform amongst the advertiser community is the results that we deliver for them.
Banner Ad Sales Increase
CitrusAd delivered a 50% increase in sales in just one week by combining a Banner Ad campaign with a Product Listing Ad campaign.
Average Online Sales Increase
Products live with CitrusAd have an average percentage increase in Total Online Sales of 94% (month on month).
Average Conversion Rate
Campaigns live with CitrusAd have an average click to conversion rate of 16.4% on leading retailer integrations.
Average Return on Ad Spend
CitrusAd boasts an average Return on Ad Spend of 900%.
What About Marketshare?
"How do I know that every product in the category didn't just increase in sales in that period, and how do I know they are not just my customers?"
After receiving this feedback, CitrusAd ran a data mining exercise to analyse the impact of marketshare movement of a sponsored product vs several similar (competing) non sponsored products.
In just one month of advertising, not only was a sponsored product able to increase its overall sales by 50% (YoY), but it also acquired more than 5.4% marketshare with all of its competitors all dropping marketshare as a result.
More than an Online Ad
Online advertising impacts more than direct site sales. Think that advertising online won't impact your in store sales? Think again.
Of shoppers use their mobile phone whilst in the physical store to assist in their purchasing decision. This number is up 81% from 2015.
Of these in store shoppers will also start their product hunt through digital channels which includes the website of the retailer they are visiting.
Your Next Steps
Prepare to set up your campaigns in the advertising portal.
Select product SKU's
Select the products you will be advertising.
Select Budget Spend
Select your advertising budget and maximum cost per click for your campaigns.
Select Search Terms
Select the relevant search terms that you'd like your products to appear for.