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Coles, Woolies rush to create media units in Google, Facebook attack

"Coles has joined arch-rival Woolworths and their global retail peers to create high-margin media units in the race to compete with Amazon, Google and Facebook’s lucrative advertising platforms."

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Why In-House Media Agencies Need a Shake-Up

In the age of large retail companies like Walmart and Target spearheading their own media companies, major Aussie retailers are utilising Citrus to grab shares in the high-stakes industry.

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‘Taking on Silicon Valley and winning’: How Brisbane startup Citrus plans to dominate a $200 billion market

An Aussie SaaS startup taking on one of the fastest-growing areas of the e-commerce market has locked in multi-billion dollar clients such as Coles and Ocado just 18 months after launching.

Marketing funnel wars: Coles and Woolies new media units trigger "future of the funnel" debate

Australian marketers and agencies are two years behind the UK and US in using retail media - Amazon included - to "close the loop" between ad exposure and a purchase. 

Citrus proves fruitful for top-tier advertisers

BRISBANE-BASED technology company Citrus is winning both global and tier one Australian retailers such as Dan Murphy’s to its innovative online advertising platform – both boosting web sales and keeping revenues in the local economy.

Coles, Woolies rush to create media units in Google, Facebook attack

Coles has joined arch-rival Woolworths and their global retail peers to create high-margin media units in the race to compete with Amazon, Google and Facebook’s lucrative advertising platforms.

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Q&A: Brad Moran, CEO, Citrus

Ocado recently went live with a new digital advertising platform from Australian startup Citrus. “Personalisation is the key to success, get it right for each shopper and meet their own needs.There is no ‘one-size fits all’ approach anymore,” Citrus CEO, Brad Moran, tells RTIH

Citrus Named One Of The Ten Biggest Retail Innovations So Far This Year 

Impressive retail tech initiatives have been coming thick and fast since 2019 kicked off. From robot delivery to image recognition and machine learning, RTIH rounds up the ones that stand out from the crowd.

Citrus Talks Search, Personalisation and the Future of E-Comm

"How do you win the retail battle when the rules of the game keep changing? We chat to Citrus CEO and co-founder Brad Moran to find out."

Tech Firm Citrus Hits Sweet Spot

"Technology startup Citrus has ramped up its growth since relocating to Brisbane and already knocked back three acquisition offers from overseas companies.

CEO Brad Moran said the digital advertising company had landed key deals with major Australian online retailers, including Dan Murphy's as well as with clients overseas since launching about 18 months ago."

Lemon-aid for Retailers Who Want to Score on the Net

"An online advertising platform built by Brisbane-based technology company Citrus is looking to take on online retail giant Amazons budding advertising network."

New Ad Platform Lets Retailers Monetise Digital Shelf Space

"The inside of a retail store is like a battlefield. The victors claim pride of place on middle shelves and end caps, where they are more likely to be seen and purchased by customers, while the losers are relegated to less desirable locations."

"The appeal of Citrus for retailers is simply access to a new revenue stream, but it potentially has far greater significance for brands, since they are able to influence customers closer to the digital point of sale than is possible on Google or Facebook."

Citrus Claims Early Success in Global, Australian Online Advertising Market

"According to Citrus, one national retailer has reported that since it started using the Citrus system earlier this year, brands on its website have received an average 1000% return on their ad spend and, in some cases, as much as 19,000%."

Moran said Citrus had created a “world-leading e-commerce advertising platform” from paper to product in just eight months."

Brisbane-based Citrus Wins Global Business and Tier 1 Retailers in Australia

"One national retailer has reported that since it started using the Citrus system earlier this year, brands on its website have received an average 1000 per cent return on their ad spend and, in some cases, as much as 19,000 per cent."

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