More About Citrus
Launched in 2016, Citrus is a world first digital platform that has unleashed the potential of online shelf space. Citrus effectively turns online retailer websites into highly targeted and revenue generating digital advertising platforms, and in the process has changed the way in which retailers, suppliers and customers manage and experience e-commerce. Citrus brings personalisation and monetisation together for the very first time and provides a true win for every party in the value chain.
Retailers are able to create a new revenue stream by monetising their digital real estate, and allowing suppliers to compete in a live auction for prime position on their sites. Suppliers can bid for the highest selling positions and more accurately target their audience at the point of purchase, and customers enjoy an easier, more tailored experience.
This is critical, as according to Amazon, 65% of clicks come from the top 3 spots and 87% of clicks are from the first page in e-commerce pages. Suppliers can also apply discounts in real-time and send sample products at the click of a button. Citrus also features advanced reporting and analytics that tracks every click and dollar spent right through to a sale, thereby eliminating any grey area around an advertisers ROI.
- JanSeed Investment of $1.7m
- JunProduct Launched
- JulUSA Office Established
- AugAwarded Federal Entrepreneurs Program Grant
- SepEuropean Office Established
- OctMagento Plug in Developed
- NovPartner Program Kicked Off