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More About Citrus

Launched in 2016, Citrus is a world first digital platform that has unleashed the potential of online shelf space. Citrus effectively turns online retailer websites into highly targeted and revenue generating digital advertising platforms, and in the process has changed the way in which retailers, suppliers and customers manage and experience e-commerce. Citrus brings personalisation and monetisation together for the very first time and provides a true win for every party in the value chain.

Retailers are able to create a new revenue stream by monetising their digital real estate, and allowing suppliers to compete in a live auction for prime position on their sites. Suppliers can bid for the highest selling positions and more accurately target their audience at the point of purchase, and customers enjoy an easier, more tailored experience.

This is critical, as according to Amazon, 65% of clicks come from the top 3 spots and 87% of clicks are from the first page in e-commerce pages. Suppliers can also apply discounts in real-time and send sample products at the click of a button. Citrus also features advanced reporting and analytics that tracks every click and dollar spent right through to a sale, thereby eliminating any grey area around an advertisers ROI.

Citrus is a simple Javascript integration into retailer’s e-commerce, websites and loyalty platforms. From that moment on manufacturers can set up accounts with Citrus to start targeting the customers they want by positioning their products in the top highest selling positions.

Citrus is great for Retailers, Suppliers & Consumers alike

In order for a digital advertising platform to be truly valuable and effective in retail, it must incorporate each and every party involved in the value chain. If one party is left out of the value proposition, the entire chain will break down. Each member of this chain has different objectives and needs but all interrelate to the other parties. Citrus has designed its product to be auction based and scalable and its algorithm engine has been designed to maximise the experience for all three parties.

This is what makes Citrus truly unique.




Fruity Facts


in funding since 2017


Federal Government Entrepreneurs Program Grant

Launched In

USA, Australia, UK & Europe

Ripening Fast

  • 2017
    • JanSeed Investment of $1.7m
    • JunProduct Launched
    • JulUSA Office Established
    • AugAwarded Federal Entrepreneurs Program Grant
    • SepEuropean Office Established
    • OctMagento Plug in Developed
    • NovPartner Program Kicked Off

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Citrus for Retailers

Citrus for Suppliers

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Contact Us More about Citrus