Mi9 Retail & CitrusAd
Mi9 Retail, the leading provider of end-to-end software solutions for retailers, wholesalers and brands, has announced a strategic partnership with CitrusAd, the world’s leading retail media platform.
What Does the Partnership Mean?
By partnering with CitrusAd, Mi9 will equip its retailers with the ability to better monetize their digital real estate akin to the advertising strategies adopted by Amazon Media Group, Walmart Media Group and Roundel (Target Corps Media Division).
CitrusAd enables brands and agencies to promote product listings and display media right at the point of purchase and track media spend through to sale.
In addition to offering larger retailers their own private media platform, Mi9 and CitrusAd will create a marketplace solution enabling retailers of any size to join, gaining access to national media dollars due to the size and scale of the aggregated marketplace reach.
What are Sponsored Products?
Advertisers will be able to promote their products to the top of Mi9 retailer website and track the performance of those products in real time.
Advertisers use the CitrusAd Admin Portal to select products, budgets, advertising strategies and “keywords” that you wish for your products to appear at the top of the page for.
A Robust Retailer Roster
“The Mi9 and CitrusAd partnership brings together a roster of over 500 retailers across 30,000 stores, putting the platform on par with major tier 1 players to compete for billions in national media dollars due to the collective scale,” said Mi9 CEO, Neil Moses.
“We are excited to bring a highly differentiated digital media monetization option to retailers, providing both CitrusAd’s best of breed ad tech and immediate access to media revenue via the marketplace solution.”
A Growing Advertising Opportunity
Mi9 will migrate existing retailers and add future retailers to CitrusAd’s platform rapidly.
These retailers will join an already notable list of retailers monetizing their digital shelf via CitrusAd’s technology including UK leading grocery retailer Ocado, US grocery chain Hy-Vee, H-E-B in Latam and Australian Supermarket giants Coles & Woolworths.
A Powerful Partnership
CitrusAd CEO Brad Moran said “the partnership with Mi9 enables CitrusAd to provide cutting edge solutions for both large, national retailers as well as launch a platform to aggregate regional retailers to capture national media budgets.
Existing ad networks have either lacked the self service capability or the reporting transparency of the ad spend at a retailer level. Brands, and in particular media agency trading desks, want self serve capability with real time, transparent reporting, which has been one of the main reasons for Amazon’s ad success to date.
About Mi9 Retail
Mi9 Retail is the fastest-growing provider of enterprise software for retailers, wholesalers, and brands. Mi9’s Media Sales Team has a long history of success monetizing eCommerce platforms for retailers, driving sales for brands and increased basket size for retailers through personalized media and sponsored listings.
Mi9 Retail is committed to helping retailers and brands on their path to success, so they can maximize revenue and customer engagement while minimizing costs.
Advertising Opportunity Overview
More information about the Ad platform are below.
Promote Your Products
Promote your products to prime positioning and track their performance in real time.
Promote into native and relevant listings
Target your campaigns
Performance based cost per click platform
No minimum spend
Seamlessly place banner ad creative to the top of category and search results within eligible Mi9 retailer sites.
Select desired positions, budgets, strategies and keywords
Banners are only shown on relevant pages and have their own relevancy score
Cost per impression auction
Why waste money where your customers aren't buying?
Point of Purchase
Advertising at the point of purchase gets you in front of customers when they are ready to spend.
Manage SKU's Individually
Advertisers can also decide which individual products they would like to place into search result and category pages
Real Time Reporting
CitrusAd binds every impression and click to a sale giving you real time ROI. You are also able to download any reports via CSV for internal reporting and usage.
Advertisers are able to bid on key positioning within their respective category pages and relevant search terms.
CitrusAd is an auction based CPC or CPI model meaning it is instantly familiar and pay for performance only.
An Easy To Use Ad Platform
The CitrusAd system enables you to create ads in second.
Select Your Budget
You are in full control of your ad spend including how much you’d like to spend per product SKU, per day and the maximum you are prepared to pay to be shown to the customer.
Select Your Products
Your products will automatically be loaded into the ad system allowing you to search for your products by name or barcode and add them to your campaign.
Target Your Audience
Further refine your customer targeting by adding “search terms” that match your target audience. This function means your ads will appear when the search term is entered by a customer.
Advanced information and functionality to create powerful campaigns.
Product Stock Indication
Make informed decisions about your advertised products based on if they are in stock. Ads are not served for products that are out of stock.
Average Winning CPCs
Viewing the average winning cost per clicks per price range allows you to stay informed with the best CPC for your promoted products.
Top Search Terms
Easily add relevant top ranking search terms to your campaigns to push your visibility in high traffic searches.
Campaign Date Ranges
Promoting your products over set date ranges allows you to 'set and forget' your campaigns to align with important dates for your brand.
Such as a packaging change, a re-launch, or a seasonal product activation.
Daily or Total Spend
Select between daily advertising spend or total spend options. Both options, whilst strategically different, ensure that you never spend more than desired on a particular product.
View detailed reports for each SKU you advertise. Make informed decisions with relevant performance data.
View your keyword performance across all campaigns. Data for each keyword allows you to understand what is working and what isn't.
The Results Speak For Themselves
At the end of the day, what makes CitrusAd the most popular ad platform amongst the advertiser community is the results that we deliver for them.
Banner Ad Sales Increase
CitrusAd delivered a 50% increase in sales in just one week by combining a Banner Ad campaign with a Product Listing Ad campaign.
Average Online Sales Increase
Products live with CitrusAd have an average percentage increase in Total Online Sales of 94% (month on month).
Average Conversion Rate
Campaigns live with CitrusAd have an average click to conversion rate of 16.4% on leading retailer integrations.
Average Return on Ad Spend
CitrusAd boasts an average Return on Ad Spend of 900%.
What About Marketshare?
"How do I know that every product in the category didn't just increase in sales in that period, and how do I know they are not just my customers?"
After receiving this feedback, CitrusAd ran a data mining exercise to analyse the impact of marketshare movement of a sponsored product vs several similar (competing) non sponsored products.
In just one month of advertising, not only was a sponsored product able to increase its overall sales by 50% (YoY), but it also acquired more than 5.4% marketshare with of its competitors all dropping marketshare as a result.
More than an Online Ad
Online advertising impacts more than direct site sales. Think that advertising online won't impact your in store sales? Think again.
Of shoppers use their mobile phone whilst in the physical store to assist in their purchasing decision. This number is up 81% from 2015.
Of these in store shoppers will also start their product hunt through digital channels which includes the website of the retailer they are visiting.
Your Next Steps
Prepare to set up your campaigns in the advertising portal.
Select product SKU's
Select the products you will be advertising.
Select Budget Spend
Select your advertising budget and maximum cost per click for your campaigns.
Select Search Terms
Select the relevant search terms that you'd like your products to appear for.
Advertising Portal Coming Soon
We're still working away with Mi9 to bring your ad solution to you. Please check back at a later date to sign up and create your campaigns.
Register Your Interest
Register your interest and we will contact you closer to launch.