CitrusAd for Retailers
CitrusAd was purpose built with a retailer first focus. We enable retailers to maintain the fine line between personalisation and monetisation.
No Change to UX
Your customer experience is paramount to the performance of your e-commerce offering.
Ads are sent to the e-commerce server
Ads are sent directly to your back end server.
Fit ads to your branding
You decide how ads will appear on your site.
Server Side Integration
The way that ad serving platforms are designed can often be overlooked in the sales process with retailers being smothered with system features and benefits.
Ad Serving Speed
CitrusAd can retain a persistent HTTP connection with your server and return ads in as little as 40ms.
Security & Compliance
Asymmetric encryption in ad serving enforces every ad request made to CitrusAd on a retailers behalf is authentic and any data sent to Citrus regarding ad performance cannot be jeopardised by 3rd party attacks.
Avoid Ad Blocking
As Citrus ads are served to the retailer backend, they are considered native content and avoid ad-blocking technology. With ad blockers on a steep rise, ad-servers that load to the front end can be blocked.
Customer Personalisation
Using first party data, CitrusAd is able to calculate ad relevancy according to each customer in real time.
Each retailer is on its own cloud infrastructure, retailers can securely send first party data to CitrusAd.
Ad Relevance
Ads are generated is on a strict 1:1 attribute matching basis. If a consumer has navigated deep into a category and applied filters, CitrusAd will only ever return ads that match all of those parameters.
Your Digital Ad Platform
Since the CitrusAd platform is designed as a white label, native ad server. Retailers maintain control of when, where, and how ads are served.
Customise ad serving rules
Control how many ads and ad types are served to each page.
Customise the relevancy algorithm to your preference
Use your knowledge of consumers who shop with you to ensure they get the best experience possible on your site.
White label advertising portal
No need to worry about building a fully supported system in house, we make the portal suit your brand image.
The CitrusAd Difference
A native ad server is not only about monetising a website using supplier funds, but rather a system that lets a retailer achieve all of its own marketing objectives at the same time.
Single Ad Server
One-stop-shop for supplier advertising offering Product Listing, Banner, Email and In-Store display ad formats.
Technology
Citrus provides retailers with a comprehensive API allowing all communication to flow server to server. This allows personalised ads to be served in <40ms.
Scalability
Citrus is the only private marketplace ad server in the world offering multiple ad types via a self service platform.
Internal & External Ad Server
Create your own campaigns for private label products and banners.
Personalisation & Relevancy
The only private marketplace ad server in retail e-commerce that provides personalised product listing ads to consumers.
Your One Stop Ad Server
CitrusAd is your one-stop-shop for supplier advertising offering Product Listing, Banner, Email and In-Store display ad formats.
Product Listing Ads
Product listing ads allow retailers to monetise their top product positions while improving relevancy.
Ads are relevant to site filtering
You can rest assured every ad is in the right spot at the right time.
Exact and phrase match support
We know that not all consumers use the “digital aisle”. We allow your advertisers to advertise based on exact and phrase matched keywords.
Banner Advertising
Banners can be configured based on each individual retailers needs.
Integrated Banner standards and approval
Give advertisers autonomy in running campaigns but not at the cost of your brand guidelines.
Banners are linked to products
Linking products to banners results in relevant ads. Banners are no longer just about impressions or brand awareness, they are now here to help drive sales.
Only shown on relevant pages
Relevancy is key when capturing your shoppers at the point of purchase and our banner advertising system ensures that.
Responsive Banners
Responsive Banner Ads utilise HTML assets and enable Advertisers to reach every digital touchpoint.
Capable of serving Responsive Banner Ads that are both IAB & WCAG2.1 certified
Ensure your advertisements meet your accessibility standards and ensure every consumer group can interact with your website easily.
Responsive to any browser width
Capitalise on every device your consumers look at and provide them with best UX.
Retailer Focussed Features
CitrusAd has lots of features tailored to retailers and their needs.
Maintain Pricing & Profit Margin
Set custom pricing floors for each of applicable page on your site.
Maintain competition relevant to each category level and high traffic search terms
Ensure that you effectively monetise your highest value website positions.
Cross and Up Sell
Monetise your product description pages with sponsored related and similar products.
Place ads into similar product carousels
Place relevant upgraded products in front of engaged consumers at the final point of purchase, capitalising on impulse decision making
Create "Goes with" campaigns
Increase the basket size of consumer transactions, by surfacing relevant products.
Reporting Metrics
View reporting data to understand the performance of your ad integration.
View data for campaigns, products, keywords and teams
Understand the deep analytics of performance across your website and which suppliers are active.
Filter by date ranges
Review key periods and specific performance data based on preset and customisable timeframes.
Download CSVs
Download all data captured on the system and perform your own in house analytics and evaluation.
Team Visibility
Manage spend limits and billing control with the team viewer.
Set team credit limits
Set individual limits on how much advertiser teams can spend per month.
Manage billing responsibility
Manage if you or CitrusAd are responsible for billing suppliers.
Empower Your Data
Use your existing customer data to create targeting groups for your suppliers.
Connect to your data management platform
Optimise your first party data by linking it with CitrusAd.
Targeted campaigns improve relevancy
Enhance advertiser campaign relevancy and increase revenue by connecting specific audiences.
Advertiser Results Speak For Themselves
At the end of the day, what makes Citrus the most popular ad platform amongst the advertiser community is the results that we deliver for them.
Banner Ad Sales Increase
CitrusAd delivered a 50% increase in sales in just one week by combining a Banner Ad campaign with a Product Listing Ad campaign.
50%
Average Online Sales Increase
Products live with CitrusAd have an average percentage increase in Total Online Sales of 94% (month on month).
94%
Average Conversion Rate
Campaigns live with CitrusAd have an average click to conversion rate of 16.4% on leading retailer integrations.
16%
Average Return on Ad Spend
CitrusAd boasts an average Return on Ad Spend of 900%.
900%
Private Label Ads
Promote your private label products to your preferred position.
Promote private label products
Use CitrusAd to advertise your own brand products.
Select exact product positioning
Control precisely where your products are positioned on your website.
Set minimum bars for top positioning
Position your products in prime position unless your minimum bid is met.
Multi Wallet Support
Use wallets to manage your spend across internal departments and advertising countries.
Custom pricing per country or catalog
Transact in the local currency related to the catalog they are advertising in.
Create Campaigns With Tags
Create product ad campaigns by defining product tags and a price range.
Create broad campaigns
Select products based off of key attributes to create broad campaigns.
Select advertised product price range
Easily select products based off of a specific price range.
The Power of Targeting
CitrusAd supports many different targeting types when supported by your integration. More targeted and relevant campaigns can lead to more customer spend.
Keyword Targeting
Target keywords entered by customers in their searches.
Exact and phrase matching are supported.
Household Types
Target different customer household types as defined by each retailer.
Customer Spend Level
Target groups of customers defined into their own spending tiers.
Retailers can define their own customer spending tiers.
Purchase History
Target customers that have purchased selected items before.
Product Targeting
Target products to show ads in parallel with using the Cross and Up sell functionaltiy.
Custom Groups
Allow targeting to your already present customer group data.