About Sponsored Products
Suppliers will be able to promote their products to the top of a retailer's website and track the performance of those products in real time. Suppliers use the Citrus Admin Portal to select products, budgets, advertising strategies and “keywords” that you wish for your products to appear at the top of the page for.
Much like Google Adwords, Facebook and Amazon AMS, the Citrus Advertising system works via a relevancy based “Cost Per Click” auction. Meaning the more relevant your product and the more you’re willing to pay, the more chance your products have of being shown to a customer. It also means that this is a fully transparent “performance only” ad platform, so you only pay for results.
There are no restrictions on who can advertise and there are no minimum spends associated with the platform. Whether you are a multi-national or a local producer, the system is available for you to use.
Why Such Rapid Take Up?
For the first time, advertisers can influence their online product positioning (and brand awareness) and measure digital ad spend directly against product sales when positioned at the top of the page at the point of purchase.
Use the Citrus Admin Portal to select products, budgets, advertising strategies (customers you’d like to target) and “keywords” that you wish for your products to appear for. Much like Google Adwords, Facebook and many other online digital ad channels, the Advertising system works via “Cost Per Click” and “Cost per impression” auction. Meaning the more relevant your product and the more you’re willing to pay, the more chance your products have of being shown to a customer. It also means that this is a fully transparent “performance only” ad platform, so you only pay for results.
Elevate Your Products to the Top Within Leading Ecommerce Sites.
Seamlessly place banner ad creative throughout leading eCommerce pages, including prime positions on home page, emails, category pages and more. Select your desired banner ad positions, budgets, advertising strategies and “keywords” and upload their artwork.
The Banner Ad system works via a “Cost Per Impression” auction. Meaning the more relevant your creative and the more you’re willing to pay, the more chance your banner ads have of being shown to a customer. It also means that this is a fully transparent “performance only” banner ad platform, so you only pay for results.
The Power of Sponsored Search
The Power in Top Position
Products in Position 1 received 3x more clicks than products in positions 2 and 3 and 9x more clicks than products in position 5.
1st Row vs 2nd Row
Sponsored products in the second row were clicked half as often as those in the first row.
Average Order Increase of a Sponsored Product
94% Increase in sales from the month prior.
How Relevant Sponsored Products Stack up to Other Mediums
For every $1 spent, advertisers receive $14 in sales.
It's Easy to Use
Select Your Product to Promote
Your products are automatically loaded into the ad system.
Select Budget to Spend
Control of your ad spend including how much you’d like to spend per product SKU, per day and the maximum you are prepared to pay.
Target Specific Audiences
Further refine your customer targeting by adding “search terms” that match your target audience. You can also target specific household and affluence types.
Real Time Reporting at Your Fingertips
Track in real time:
Banner Ad and Product Ad clicks
Total Sales in Real Time
Top performing search terms
Average CPC, CPA & CTR
Individual SKU and banner reports
Reporting by time period (date range)
Your Exact ROI
% Total online sales growth month on month and YoY
Benefits of Citrus Sponsored Products
Point of Purchase
Why waste money advertising where your customers aren’t buying?
Advertising with Citrus gets you in front of millions of customers right at the point of purchase. When your potential customers browse retailer websites they are there to buy, unlike when they are using social media and search engine platforms.
Premium Shelf Space
It probably won't shock you to hear that the location of your product online is linked directly to sales volumes. For the first time, suppliers can now bid for top page positioning within their respective categories.
The advertising platform also lets suppliers bid for search terms so that you can target particular buyers when they're searching for products like yours.
Manage Individual SKU's
Not only can you bid to appear at the top of search result pages and at the top of your category page, but you can also decide which of your products you’d like to be there.
These could be your highest margin products, or products that are on promotion. SKU level control also helps when people type in your brand name, so you can sort the order in which you want them to see your product range.
Pay Per Click
Citrus is an auction based CPC model meaning it’s instantly familiar and performance based. As part of the ad configuration process, you can set a maximum bid price for an individual SKU, a daily budget and you only pay if the product has been displayed or been clicked on by a customer. The fact that Citrus allows you to track sales means there’s absolutely no grey area when it comes to you ROI.
Unlike many digital marketing platforms Citrus actually binds every impression and click to a sale giving you real time ROI. Our solution refreshes its database every 60 seconds giving you to the minute accuracy and visibility over every one of you products and campaigns. You are also able to download any reports via CSV for internal reporting and usage.